Victory Amplifiers are born in England, where they are proudly designed and built by our committed team of engineers and craftspeople. We value simplicity in operation, flexibility in use and absolutely no compromise in tone. Our aim is simple: to create amplifiers that inspire you ever onwards in your playing and never let you down.

Our head designer is Martin Kidd who is well known in British amplification circles. He heads up a modern-boutique approach to design and specification. We use meticulously hand-wired tag boards where we feel that method offers the biggest tonal benefits, alongside printed circuit boards where they make most sense. We never compromise on components, from caps and resistors, pots and switches, right through to our custom designed transformers.

Victory Amps always deliver excellent value for money. That’s partly because they’re designed and built to sound great and be professionally roadworthy, but also because Victory does not use third-party distribution channels. We have our amps shipped directly from our manufacturing facility to dealers, which enables us to keep prices extremely competitive when compared with other boutique and custom builders.

But don’t take our word for it – visit a Victory Dealer and let our amplifiers speak loud and proud for themselves.